Ideas for the Persian carpet shop.?

I currently operate a carpet shop which sells nearly all Persian carpets in Santa Rosa, California (in the Bay Area San Francisco). Operation is fairly stable, but I have two problems. 1. Buy high quality carpets and therefore prices are more expensive which reflects the quality. However, many customers can find designs similar to mine on the internet to 1 / 3 to 1 / 4 the price. (Internet is 600, mine is 3000). If you put the side covers side by side can DEFINITELY the drastic difference in quality. How do I handle this? 2. I have the hope to think of an idea to promote the sale of these rugs. Any type of promotion would be great just to get people to start shopping. I have money to spend on ideas. Thanks, All help is appreciated. Best Answer will be chosen quickly.

1. As to the question of cheap carpets online: If you really are worse quality, maybe you should consider putting it on the screen and compares it to one of your carpets. That's probably the only thing I can think of right now. 2. If you can not beat them, join them. Start an online carpet store on the side. It does not cost a penny more, and you have a better opportunity to give valuable details on the product.

Persian Splendor!-perspective from Santa Rosa